Best CPQ Tools with Integrated Visual Configurators in 2025
Best CPQ Tools with Integrated Visual Configurators in 2025
Blog Article
In today’s fast-paced digital economy, customers expect personalized, accurate, and instantly deliverable solutions. For manufacturers and sales-driven companies offering configurable products, CPQ (Configure, Price, Quote) software has become indispensable. However, in 2025, traditional CPQ tools are no longer sufficient. To meet heightened customer expectations, companies are turning to advanced CPQ solutions that include integrated visual configurators—interactive, real-time tools that allow users to design products visually during the configuration process.
This new generation of CPQ tools not only streamlines internal processes but also enhances the buying experience. In this blog, we explore the top CPQ platforms of 2025 that lead the market with their visual configuration capabilities.
The Rise of Visual Configuration in CPQ
Visual configurators have become central to modern CPQ systems. Unlike traditional text- or form-based configurations, visual configurators provide a 3D or 2D interactive interface that allows customers or sales reps to see what they are building in real time. This is especially valuable in industries such as manufacturing, automotive, furniture, and industrial equipment, where products have multiple components, variations, and dependencies.
Visual CPQ tools reduce errors, shorten sales cycles, improve customer satisfaction, and minimize the back-and-forth between sales and engineering teams. As augmented reality (AR), 3D modeling, and AI continue to evolve, the CPQ market is moving toward an even more immersive and user-centric approach to selling complex products.
Cincom CPQ: Combining Intelligence with Visualization
Cincom CPQ has emerged as a top-tier solution for companies that require intelligent configuration alongside rich visualization features. In 2025, Cincom CPQ offers a tightly integrated visual configurator that caters especially well to manufacturers of complex, configurable products.
Cincom’s strength lies in its ability to guide users through the configuration process using smart rules and constraints while providing visual feedback in real time. The platform offers both 2D and 3D visualization capabilities, helping customers and sales reps see the product as it’s built. Whether you're dealing with custom machinery, modular enclosures, or industrial components, Cincom CPQ ensures that each configuration is accurate, visually coherent, and manufacturable.
In addition to its visual features, Cincom CPQ integrates seamlessly with CRM and ERP systems, including Microsoft Dynamics and Salesforce. Its cloud-first design and mobile compatibility make it a strong contender for businesses looking to enhance both internal efficiency and customer engagement. In 2025, Cincom continues to refine its visual features with support for AR and dynamic rendering, making it one of the most comprehensive solutions available.
Salesforce CPQ with Threekit Integration
Salesforce remains a leader in the CPQ space, and its compatibility with visual configuration platforms like Threekit gives it a competitive edge in 2025. While Salesforce CPQ on its own is powerful for pricing and quoting, the Threekit integration adds a robust layer of 3D product visualization. Threekit enables companies to create photorealistic visuals, 3D models, and augmented reality experiences that can be embedded directly into Salesforce's sales workflows.
With this integrated solution, customers can configure a product in 3D, visualize it from every angle, and receive instant pricing based on their custom selections. This has revolutionized how companies in furniture, fashion, and manufacturing industries interact with buyers, increasing engagement and drastically reducing order errors.
Tacton CPQ for Manufacturing Excellence
Tacton CPQ continues to dominate the complex manufacturing sector with its intelligent configuration engine and advanced visualization capabilities. Tacton’s strength lies in its ability to handle engineering-heavy configurations while still delivering an intuitive and visually rich experience for users.
In 2025, Tacton offers out-of-the-box integration with CAD systems such as SOLIDWORKS and PTC Creo, allowing real-time 3D renderings to appear as configurations are made. Its cloud-native platform supports mobile access, making it easy for field sales reps and customers alike to configure complex machinery from anywhere. Tacton also leverages AI to suggest optimized configurations based on customer preferences and technical constraints.
KBMax (Now Epicor CPQ) and Its Visual Power
Now branded as Epicor CPQ, the former KBMax solution has evolved into a standout visual CPQ tool that excels in both customer-facing and backend functionality. Its visual configurator is among the most dynamic in the industry, featuring drag-and-drop interfaces, real-time pricing updates, and guided selling paths.
Epicor CPQ allows companies to build rule-based logic into visual workflows so that users are only presented with valid configuration options. The platform supports CAD automation, real-time 3D visualization, and integrations with ERP, CRM, and eCommerce platforms. In 2025, it remains particularly strong in sectors like building materials, industrial equipment, and modular architecture, where visual clarity is key to closing deals.
Configure One with Visual Product Configurator
Configure One has steadily enhanced its visual capabilities, offering a comprehensive suite for 3D visualization and interactive product configuration. Its strength lies in serving mid-sized to large manufacturing firms that require both flexible configuration rules and seamless visualization experiences.
In 2025, Configure One’s visual configurator includes augmented reality previews, allowing customers to see their configured product in real-world environments. The tool’s integration with CAD software ensures engineering precision, while its user-friendly interface keeps the sales process accessible even for non-technical users.
Configure One also offers multilingual support and global currency compatibility, which makes it a preferred choice for multinational companies with a diverse customer base.
Autodesk Configure, Price, Quote (CPQ)
Autodesk CPQ is tailored for manufacturers who are already using Autodesk’s design tools, such as Fusion 360 and AutoCAD. The deep integration between CPQ and Autodesk’s CAD suite creates a seamless workflow from design to quote. In 2025, Autodesk has expanded its CPQ offering to include sophisticated 3D visual configuration features that update in real time as selections change.
The platform empowers sales teams and end-users to co-create designs, review detailed visual outputs, and instantly receive pricing based on configurations. This tight integration with product design tools helps eliminate delays between sales and engineering departments and allows for instant generation of bills of materials (BOMs) and technical drawings.
PROS Smart CPQ with Enhanced Visualization
PROS Smart CPQ has long been known for its powerful AI-driven pricing and product recommendation engine. In 2025, the platform has significantly improved its visual configurator to better serve industries with modular and customizable products.
While PROS may not have native 3D modeling tools, it has enhanced its integration capabilities with visualization partners to support real-time rendering and interactive configuration. Combined with its AI-based guided selling, this makes PROS a compelling choice for companies looking to leverage data-driven configuration along with strong visual outputs.
Logik.io and Composable Visual Experiences
A newer entrant that has made major strides in 2025 is Logik.io. Designed as a “headless” configuration engine, Logik.io focuses on delivering flexibility and speed to companies wanting to create bespoke CPQ experiences. Its composable architecture allows companies to build their own visual configurators or integrate existing ones using APIs and SDKs.
While Logik.io doesn’t provide a prebuilt visual interface, it is a favorite among developers and digital product teams that want to design unique front-end experiences powered by a powerful configuration engine. Its approach gives brands the freedom to embed visual CPQ experiences across websites, portals, and eCommerce platforms.
The Importance of Choosing the Right CPQ Tool
Selecting the best CPQ tool with visual configuration capabilities depends on a company’s industry, product complexity, and sales strategy. For some, a plug-and-play visual interface like Epicor CPQ is ideal. For others, deep CAD integration from Tacton or Autodesk might be the deciding factor. Companies heavily invested in CRM platforms may gravitate toward Salesforce CPQ with Threekit, while those prioritizing API flexibility might choose Logik.io.
Regardless of the platform, the importance of visual configuration in the sales process cannot be overstated in 2025. Buyers are no longer satisfied with static PDFs or flat product specs. They want to see, manipulate, and understand the product in context before making a purchase decision.
Conclusion
The CPQ landscape in 2025 is defined by tools that not only configure, price, and quote efficiently but also delight users with immersive, real-time visualizations. From 3D product previews to AR experiences and CAD-linked rendering, these tools bridge the gap between engineering accuracy and customer engagement.
As customer expectations continue to rise, companies that invest in visual CPQ tools will be better equipped to sell faster, reduce errors, and provide a superior buying experience. Whether you're a manufacturer, a B2B supplier, or a custom product retailer, the future of CPQ lies in visualization—and the future is already here.
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